Attracting Millennials to Your Walkable Communities

Millennials are a notoriously difficult-to-impress bunch when it comes to marketing, and yet they represent a growing percentage of the renting population. It's more important now than ever for apartment owners and property managers to understand what matters to this generation, and a good place to start is walkability. (And walkability is about more than just walking – it's about being able to go where you want to go easily and without always relying on a car, whether that means riding a bike, taking the train, or old-fashioned walking.)

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