The Alley Project (TAP)
TAP provides a creative outlet for over a hundred youth living in Southwest Detroit. It’s a neighborhood with both the most inspiring and most challenging social and physical climates in Detroit, with a healthy level of diversity and a thriving commercial district, but also abundant exploitive opportunities for its young. Highly visible drug traffic, frequent incidents of vandalism including gang graffiti, and other illegal activities have plagued the community for generations. The neighborhood quickly realized that there was a group of youth interested in street art and subculture with no outlet or space to claim ownership of. The TAP footprint includes a small studio, garden lot, and an alley gallery showcasing 1,800 square feet of high-quality murals produced by local artists and students.
- Engaged 120+ youths in creative work through weekend workshops and other social gatherings.
- Decreased gang graffiti in the neighborhood footprint while highlighting its eclectic and multi-cultural identity.
- Built unexpected relationships between renters, homeowners, artists, youth, and service providers, increasing community pride and social responsibility.
- Lead local and international conversation on the value of street art and empowering youth.
- Showcased student work at the Venice Biennale and throughout Europe during an international visit.
TAP participation has grown primarily through word of mouth. Teens and artists bring friends to the site who have not seen their work or are simply interested in what’s going on. Door-to-door outreach among neighbors has also increased awareness and action.
A creative outlet can stir major change in a community. The Alley Project’s primary mission is to create a place that facilitates and supports the themes of creative expression, positive youth-adult partnerships, and community responsibility. While TAP can boast global and domestic accolades, the project’s primary measure of success is the frequency and depth of unlikely relationships that are formed on site. The space is an intergenerational and cross-cultural hub, and relationships are built to last longer than the paint on the walls.
- Address the Obvious Problem. Clearly defining site-specific challenges will lead to stronger solutions. While the larger community might have targeted vandalism as a problem, TAP partners realized the potential value of working with street artists and providing a space dedicated to creative expression.
- Build Support and Partners. Primary stakeholders need to be engaged in the project on the front end. When you are working in the public realm, it is very important to make connections with the local government, neighbors, and other organizations that are engaged in similar work. TAP grew interest and support by knocking on doors and building strong relationships early in the process.
- Take Matters into Your Own Hands. Physical action can often catalyze engagement. After reaching out through traditional methods of approval, the neighbors decided to move forward with the project and paint in spite of raised concerns. This allowed community members and local officials to visualize the project and then engage in constructive dialogue. Often, taking the first step prompts further action.
- Map Needs and Assets. Making a plan can be time-consuming and ineffective if the right stakeholders are not involved. By creating a needs and asset map with dedicated partners and participants, a project can articulate as series of to-do’s and the resources needed to accomplish them.
- Invest in Social Capital. For TAP to succeed, it needs to remain primarily unfunded. Neighbors must work together to maintain and showcase the space utilizing resources and materials that are readily available. In this case, low budget does not mean low impact. The project focuses on people, passion, and relationships to build social economies over monetary ones.
- Develop Sustainable Plans. While projects often focus on immediate goals with limited foresight, TAP has consciously developed self-sustaining plans for each phase of growth. From engaging neighborhood gardeners to care for the planter boxes to hiring architects who could design an multifunctional art studio, the project has been carefully programmed for adaptability and long-term use.
- Build a Portfolio for the Community. TAP’s evolving space is a reflection of people that are engaged in their work and process. If the community is not actively building a critical dialogue about art and creativity, the project impact would not be as strong.
Make the Physical Space Support Social Activity.
"Focus on what you want to do and create physical design interventions accordingly. While other projects spent money on high-quality materials and pieces of art, we created an environment that evolves and supports our programs. The physical space will promote social activities 10 years beyond our funding. Make the design process participatory."
Act now. Ask later.
"We reached out to the city and nonprofits, but a lot of times you don’t become great partners until after you have started and proven yourself."
Involve your Resistance.
"People often ask if everybody around here loves art...No, this is a neighborhood, it’s not a compound. If we didn’t have people who were critical, we would not be creating an honest assessment of where we are at. If it wasn’t for people that hate the project, it would have a fence around it. They nixed it. The fence was our attempt to accommodate the most conservative neighbors, they got involved with the project and declined the fence. If you lock the fence, then its a challenge to get into it. If you leave it open, we can watch it all the time. The project is open."